THE ABC BOOK Of
media literacy

The ABC Book of Media Literacy leverages the alphabet to introduce key media literacy concepts, ranging from algorithms to zines. This visually engaging guide presents an illustrated A to Z—well, actually to Ö, as the book is in Finnish. I created 29 illustrations, some of which were also animated, and these designs were incorporated into the book’s communication materials.

THE BOOK
CAMPAIGN 
MATERIALS
IN MEDIA

"The creative force behind The ABC Book of Media Literacy, United Imaginations, has done a remarkable job of bringing this concept to life. Collaborating with Illustrator and designer Ville Salervo, they’ve crafted a book that isn’t just educational but also visually engaging—a critical factor in capturing the attention of young minds. - PRINT magazine.


The book has also sparked a lively discussion about the significance of journalism and media literacy education on Yle Radio:

ANIMATIONS
illustrations

The fun challenge in creating the illustrations for the book was to depict each word in a way that would be easy to understand, while still allowing for a bit of discovery.

Client feedback

"Ville is a creative and resourceful professional. Working with him has been smooth and enjoyable, as he is cooperative and an excellent listener. Ville has a knack for considering others' perspectives and integrating them with his own ideas, making him an outstanding team player. Ville Salervo's contribution was invaluable in the creation of the ABC Book of media literacy. His skills and dedication are evident in every detail."

- Susanna Ahonen,
Project Manager / News Media Finland

Credits
CLIENT
News Media Finland
Agency
United Imaginations