FASHION SHOW
2018

Gloria magazine’s Fashion Show 2018 took place in Kaapelitehdas, Helsinki, with Finland's top fashion brands and most creative student showcases taking center stage.

Countdown

The show opened with a countdown, welcoming guests in nine languages.

We came up with a three-part narrative that put the viewer in the center of a war between three Venetian legends. The story provided the show a structure and rhythm. The three sections were also color coordinated to match the collections on the catwalk. The project was produced at Boutique Animation.

1. Shallow Seas

Saint Marcus has cast a spell on Thyrus the Sea Dragon, forcing him forever to feed on the souls of drowned sailors.

2. EARTHLY DELIGHTS

Camera rises to ground level, where St. Mark is setting off on his gondola war ship to fight Aradia the witch queen.

3. Heavenly heights

Aradia beats Marcus's forces with her fleet of hot air balloons and unleashes Thyrus from his curse, also freeing the sailors' souls.

decorations
ILLUSTRATION TIME LAPSE VIDEOS
Credits
ILLUSTRATOR & DESIGNER
Ville Salervo
Animator & Compositor
Jyri Pieniniemi
Additional Animation
Lisa Baillon, Pauli Setälä
Additional Compositing
Lisa Baillon, Pauli Setälä
Producer
Harri Hännikäinen
CLIENT
Sanoma
WINNER
BEST OF THE YEAR AWARDS
GOLD IN DESIGN CATEGORY